Jan 2, 2011
This edition includes a mean Christmas contest promo, Media News from Victor Goonetilleke and we talk to special guest Karl Rossiter, on the future of digital television and radio. At that time, the economic downtown in Asia had actually stimulated the broadcasting business to tighten its belt and look for alternative technologies. Karl predicted that costs could be cut to 1/5th if IP protocols were adopted. TV New Zealand was running a couple of networks on servers as early at 1998. Note Karl's use of the word Hybrid, because that word seems to be very much in vogue again now, 12 and a bit years later. Actually, I would argue that digital radio has been rather slow to see the advantages of a hybrid approach - using broadcast for mass distribution and IP technology to narrowcast things like profile driven commercials or specialist programming. Karl was spot on - and I see he is still in the business (at least according to Linked-In). Towards the end of the programme Mike Bird gets an intro from Jim Cutler like never before (and never since).